Original data · 40 brands
Brand sentiment analysis
Brand sentiment analysis reads what people post about a brand and counts how much of it is positive, negative, mixed or neutral. Buzzsift does it on recent TikTok, Reddit, YouTube, Instagram and X posts and comments: an AI model marks each one, code counts the shares, and every point links to its posts. Below, 40 brands measured this way (16,232 posts and comments in all): Bumble draws the most negative talk (61%), On Running the least (4%). $9.99 to run it on any brand.
40 brands, most complained about first
| Brand | Read | Positive | Negative | Mixed | Run |
|---|---|---|---|---|---|
| Bumble | 749 | 9% | 61% | 8% | 11-14 |
| Hinge | 831 | 12% | 52% | 8% | 11-14 |
| Alani Nu | 723 | 30% | 41% | 10% | 11-14 |
| HexClad | 513 | 20% | 41% | 12% | 11-14 |
| Roomba | 411 | 33% | 33% | 8% | 11-14 |
| Caraway | 145 | 33% | 31% | 5% | 11-14 |
| LMNT | 376 | 28% | 30% | 11% | 11-14 |
| Skims | 417 | 46% | 29% | 10% | 11-14 |
| Duolingo | 431 | 10% | 27% | 10% | 11-14 |
| Alo Yoga | 238 | 33% | 25% | 11% | 11-14 |
| Olipop | 497 | 38% | 25% | 10% | 11-14 |
| Dyson | 851 | 32% | 24% | 14% | 11-14 |
| Lululemon | 446 | 45% | 23% | 7% | 11-14 |
| Yeti | 472 | 24% | 22% | 12% | 11-14 |
| Liquid IV | 277 | 49% | 21% | 9% | 11-14 |
| Poppi | 378 | 33% | 21% | 7% | 11-14 |
| Celsius | 328 | 33% | 20% | 16% | 11-14 |
| Shark | 201 | 35% | 19% | 4% | 11-14 |
| Roborock | 624 | 27% | 17% | 9% | 11-14 |
| Fitbit | 418 | 38% | 17% | 11% | 11-14 |
| Spanx | 179 | 35% | 16% | 6% | 11-14 |
| CeraVe | 421 | 38% | 15% | 6% | 11-14 |
| Stanley | 397 | 42% | 14% | 16% | 11-14 |
| Owala | 606 | 43% | 14% | 11% | 11-14 |
| Whoop | 387 | 27% | 13% | 7% | 11-14 |
| Oura Ring | 567 | 36% | 13% | 11% | 11-14 |
| Notion | 531 | 42% | 11% | 16% | 11-14 |
| Headspace | 109 | 26% | 11% | 44% | 11-14 |
| Obsidian | 620 | 50% | 11% | 12% | 11-14 |
| Theragun | 137 | 31% | 11% | 7% | 11-14 |
| Garmin | 448 | 43% | 10% | 14% | 11-14 |
| Hoka | 555 | 46% | 10% | 10% | 11-14 |
| Cetaphil | 245 | 60% | 10% | 8% | 11-14 |
| Hydro Flask | 610 | 48% | 8% | 11% | 11-14 |
| Babbel | 115 | 31% | 8% | 15% | 11-14 |
| Away | 397 | 52% | 7% | 11% | 11-14 |
| Monos | 133 | 44% | 7% | 10% | 11-14 |
| Hypervolt | 105 | 39% | 7% | 4% | 11-14 |
| Calm | 168 | 74% | 7% | 11% | 11-14 |
| On Running | 176 | 19% | 4% | 8% | 11-14 |
Posts and comments about each brand on TikTok, Reddit, YouTube, Instagram and X, read on the day shown; the rest of each brand's posts are neutral. Each name opens the full report with the points behind the numbers. Side by side: Stanley vs Owala · Yeti vs Stanley · Hydro Flask vs Stanley · Owala vs Hydro Flask · Whoop vs Oura Ring · Notion vs Obsidian · Dyson vs Shark · Hoka vs On Running · Lululemon vs Alo Yoga · Olipop vs Poppi · Hinge vs Bumble · Calm vs Headspace · CeraVe vs Cetaphil · Duolingo vs Babbel · Liquid IV vs LMNT · HexClad vs Caraway · Garmin vs Fitbit · Away vs Monos · Roomba vs Roborock · Skims vs Spanx · Celsius vs Alani Nu · Theragun vs Hypervolt.
How it's measured
Read
Recent public posts and comments that name the brand on TikTok, Reddit, YouTube, Instagram and X, a few hundred to over a thousand.
Mark
An AI model marks each one positive, negative, mixed or neutral, or off-topic (another meaning of the name).
Count
Code counts the shares from those marks, overall and per platform, and groups the points people make, each linked to its posts.
Questions
What is brand sentiment analysis?
Reading what people say about a brand (posts, comments, reviews) and sorting it by how they feel, so you can see the share of praise and complaints and what each is about. Social media sentiment analysis does this on social posts instead of surveys or star ratings.
How is the sentiment measured here?
An AI model reads each post and comment about the brand in batches of 120 and marks it positive, negative, mixed or neutral, or drops it as off-topic. The percentages are counted by code from those marks; the model never guesses a share. Details on the methodology page.
Why is one brand so negative?
Often because of what people post about, not the product alone: dating apps draw complaints about dating itself, and a viral problem (a recall, a price rise, a lawsuit) can dominate a month. Each report lists the points behind the numbers, with links.
Can I compare my brand with a competitor?
Yes: run a report on each (or add up to 2 competitors when you order one) and they show side by side, platform by platform.
How fresh are these numbers?
Each row shows the day its report was run. TikTok covers the last 90 days; YouTube, Instagram and X the past year; Reddit favors recent, popular threads.
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