Sprout Social alternatives for social listening
Sprout Social sells Listening as an add-on to plans from $199 per seat a month, priced on request. If what you need is to know what people say about a brand, not to publish and reply, a report is enough: Buzzsift is $9.99 a report, no seats, no subscription.
| Buzzsift | Sprout Social | Brand24 | Senti | |
|---|---|---|---|---|
| Price | $9.99 a report, no subscription | $79 to $399 per seat a month; Listening is a paid add-on from the Standard plan ($199/seat), price on request | $199 to $599 a month billed yearly ($249+ monthly); Individual plan: 3 keywords, 2,000 mentions a month | $5 a report, $19 for 5; plans from $29 a month |
| Platforms | TikTok, Reddit, YouTube, Instagram, X | Major social networks | Web, news, blogs, social, forums, podcasts | X, Instagram, Reddit, TikTok |
| What you get | Finished report, daily or weekly watch by email, Claude and ChatGPT connector | Social media management suite with a listening add-on | Always-on monitoring dashboard and alerts | One brand sentiment report |
| Best for | Reports on one brand, competitor, problem or campaign, when you need them | Teams that publish and reply on social every day | Continuous tracking of your own brand | A cheap sentiment snapshot of one brand |
Prices from each tool's own site, checked 2026-11-14.
When to stay
Sprout stays the better choice when your team publishes, schedules and answers messages on social every day.
When a report is enough
You want to know what people say about your brand before a launch or a pitch, check a competitor's weak spots, find problems to build for, or see how a creator's audience took your sponsored post. That's a question you ask now and then, not a dashboard you watch every day. And when you do want to keep an eye on a brand: watch a brand daily or weekly: you get an email with only the posts and comments that are new since the last run, 50 points ($0.50) a run that finds something, nothing for quiet runs.
Stanley
716 posts and comments read · 42% positive, 14% negative
Top point: holiday and gift-set colorways (pink, green, red) are seen as pretty, cute and gift-worthy
CompetitorOwala
1,022 posts and comments read · 43% positive, 14% negative
Top point: Lids, buttons, latches, and springs break or pop open, sometimes within weeks of purchase
Try one report instead of a yearly plan.
$9.99 a report, no subscription.
Run a report