Social listening report examples
Real runs on public TikTok, Reddit, YouTube, Instagram and X posts, not edited. This is exactly what a $9.99 report looks like.
Stanley
716 posts and comments read · 42% positive, 14% negative
Top point: holiday and gift-set colorways (pink, green, red) are seen as pretty, cute and gift-worthy
CompetitorOwala
1,022 posts and comments read · 43% positive, 14% negative
Top point: Lids, buttons, latches, and springs break or pop open, sometimes within weeks of purchase
Pain pointsstanding desk
753 posts and comments read · 44% positive, 12% negative
Top point: Premium or aesthetic standing desks are too expensive and hard to justify
BrandOura Ring
877 posts and comments read · 36% positive, 13% negative
Top point: Hackers and tinkerers love that the ring's accelerometer can be repurposed to control a computer
BrandYeti
1,110 posts and comments read · 24% positive, 22% negative
Top point: Buying one Yeti leads to owning many; collectors call it an addiction and show off large collections
BrandHydro Flask
867 posts and comments read · 48% positive, 8% negative
Top point: limited-edition designs like the Very Hungry Caterpillar and Gigi Perez collabs spark strong emotional excitement and must-have desire
BrandWhoop
752 posts and comments read · 27% positive, 13% negative
Top point: The jewelry-inspired Meridian band looks premium and stylish, and people want it
BrandNotion
843 posts and comments read · 42% positive, 11% negative
Top point: Tutorials, courses and templates make Notion feel learnable and are seen as genuinely helpful
BrandObsidian
1,049 posts and comments read · 50% positive, 11% negative
Top point: The CLI is a game changer for power users, making the vault scriptable for agents and automation
BrandDyson
1,086 posts and comments read · 32% positive, 24% negative
Top point: Tutorials, settings and technique tips make the Airwrap easy to use and give salon-like blowouts
BrandShark
1,289 posts and comments read · 35% positive, 19% negative
Top point: rescue and help stories earn respect and gratitude, from freeing a whale shark to aiding a stranded thresher pup
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Stanley vs Owala · Yeti vs Stanley · Hydro Flask vs Stanley · Owala vs Hydro Flask · Whoop vs Oura Ring · Notion vs Obsidian · Dyson vs Shark: two reports compared, the way any two of yours can be.
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