AI social listening reportsWhat people really say about a brand
Type a brand, a rival or a product area. One report from TikTok, Reddit, YouTube, Instagram and X: how it feels, the top complaints and questions, buying signals. Every point links to the posts.
Run a report Use it in Claude or ChatGPT
$9.99 a report, no subscription · failed reports cost nothing · public posts only, none of your accounts
What it read397 about Stanley
- TikTok · comment · 11,120 likes[Sticker] Me looking at this after I paid $50 for that Valentine’s Day set earlier this year
- Reddit · post · 8,834 likesStanley is getting way too pretentious.. My wife got a new Valentine's Day themed Stanley cup today. This was the packaging it came in. This is fucki…
- Reddit · comment · 3,935 likesI am happy to see there is no plastic here at least. And is it Valentine’s Day if it the collab with Love Shack Fancy? Cuz the pink box screams is th…
- TikTok · comment · 1,901 likeswhy must they use so much packaging for a cup with the straw?! 😭
- TikTok · comment · 1,704 likes.. I bought the pink one on Facebook marketplace 3 months ago for $45 🥲
- Reddit · post · 1,584 likesStanleys made it to the off-price retailers..... And theres an abundance of them. I've seen a handful at some thrifts over the past few months, but n…
- Reddit · comment · 1,202 likesStanley cups and their knock off pals. Ive lost count of the ones piled up in charity shops here.
- X · post · 1,046 likesA US Federal Judge dismissed a proposed class action lawsuit accusing the maker of ‘Stanley tumblers’ of hiding the popular water bottles contained l…
- Reddit · comment · 923 likesWhen people are still buying it, why would they change. Some people blame the drug dealer but they are just providing people with what they want.
- Reddit · comment · 795 likesStanley’s are out.. Owala’s are in. The change happened quick
The report42% positive · 14% negative
What people like
Holiday and gift-set colorways (pink, green, red) are seen as pretty, cute and gift-worthy · 29 posts
ugh i didn’t see this earlier
TikTok ↗
Complaints and problems
Excessive, pretentious packaging for a water bottle · 14 posts
Stanley is getting way too pretentious.. My wife got a new Valentine's Day themed Stanley cup today. This was…
Reddit ↗
Questions people ask
Where to buy the gift sets, stacking cups and LV-patterned Stanley, and whether stores ship to Canada or Colombia · 23 posts
Ooohhh I have to make a tj max run now !!
TikTok ↗
Run 2026-11-14 · 716 read on 5 platformsBy hand, the 397 it kept: about 19 minHere: 67 s, $9.99 · Full report →
What it read606 about Owala
- Instagram · post · 97,112 likesSo pretty!!!🌸 Starbucks new spring collection 2026 #starbucksspringcollection #starbucksowala @starbucks @owala
- Instagram · post · 50,207 likesComment SHOP below to receive a DM with the link to this post on my LTK ⬇ https://liketk.it/6qibq ♥️ NEW @owala holiday collection at Target! I immed…
- Instagram · post · 41,951 likesOnly two days into the new year and we couldn't wait any longer. ☺️ Take a peek of some of the fun launches coming in 2026. See one you like? Tel…
- Instagram · post · 12,658 likesI hit the gold mine such cute water bottles, the pink sweater design is adorable @target @owala #targetfinds #owala #holidaycollection #targetrun #ne…
- Instagram · post · 9,016 likes[CLOSED] ✨ Owala Giveaway ✨ Meet your new holiday gifting obsession 🎀 To celebrate @owala’s Amazon Exclusive Sweet Talk and Punch Line tumblers, we’…
- YouTube · comment · 4,400 likesOwala is so popular amongst nurses because its very hygenic. it covers the spout, leak proof, and has bigger sizes and simple design and the most imp…
- Instagram · post · 3,878 likesthis vlog was so fun and productive wow 📚📝💻🌟 @asus @asus_ca vivobook laptop s15 @olehenriksen sweet macaron lip treatment @owala freesip waterbot…
- TikTok · comment · 3,046 likesI'd be so worried about it falling into the bottle 😭
- YouTube · comment · 2,900 likesI work in preschool, owala is the only cup the whole staff uses because the sip part is hidden from the kids and their germs
- TikTok · comment · 2,440 likesyou guys must be ROUGH with your owalas, i’ve had mine for 4 years and it only has a small dent on the bottom and i am rough with it lol
The report43% positive · 14% negative
What customers complain about
Lids, buttons, latches, and springs break or pop open, sometimes within weeks of purchase · 29 posts
Had a coworker gift me this for secret santa and I've got to say, I absolutely love it! My main criticisms fo…
YouTube ↗
Why people switch or don't buy
People leave for rivals with easier-to-clean, tougher lids and better hot-drink performance (Brümate, Yeti, Contigo, Zojirushi, Chako Lab) · 6 posts
Thanks again Andrew. Owala wasn't even on my radar anyway. Going to go with Contigo for keeping my coffee hot.
YouTube ↗
What it does well
Cute, collectible colorways and limited designs drive impulse buys, repeat purchases, and gifting · 45 posts
people underestimated the power of colour matching accessories to their outfit.
YouTube ↗
Run 2026-11-14 · 1,022 read on 5 platformsBy hand, the 606 it kept: about 50 minHere: 104 s, $9.99 · Full report →
What it read479 about standing desk
- Instagram · post · 263,888 likesA standing desk that’s as beautiful as it is functional! 🤎 If you’re looking to upgrade your home office, this one is worth a look! The 360° rotatin…
- Instagram · post · 252,360 likesWhen you have ADHD and ‘sitting still’ is physically impossible.🙅🏻♂️ #ErgonomicChair#StandingDesk#OfficeFurniture#WorkspaceDesign#ErgonomicsActive…
- Instagram · post · 165,174 likesYou need a standing desk #standingdesk #workhumor #office
- Instagram · post · 105,059 likesthe standing desk of my dreams 🖥️☁️✨ comment “dream” and i’ll DM you the link 🔗 ☁️ real marble top with veining that’s unique to every desk ☁️ elec…
- Instagram · post · 43,996 likesA standing desk that actually has options & storage 👏🏼 Comment ‘DESK’ if you want the 🔗 & I’ll send the details to your DMs! ✨ #wfh #office #home…
- Instagram · post · 25,598 likesMy stay-at-home life has been so great since I got it! #heightadjustabledesk #HeightAdjustableTable #standingtable #StandingDesk #officefurniture
- X · post · 8,083 likesPut in a formal request for a standing desk at work https://t.co/CAIedsZSt3
- Instagram · post · 6,903 likesthis is the @grovemade standing desk 😌 Seven years after their desk shelf system, Grovemade just changed the game again. Premium walnut. Powder-coat…
- Instagram · post · 6,559 likesI have approximately 47 jobs happening on my desk at any given moment, so a normal desk never really stood a chance. Enter the Veritas 360° Adjustabl…
- Instagram · post · 5,167 likes🔥 FlexiSpot E7 Pro – Potencia y estabilidad profesional 🔥 Si buscas una mesa eléctrica que sea fuerte, elegante y duradera… esta es la indicada. ✅…
The report44% positive · 12% negative
Problems people have
Premium or aesthetic standing desks are too expensive and hard to justify · 16 posts
In case anyone’s wondering: $2,200
TikTok ↗
What they try today
Add a walking pad under the desk for light movement instead of standing still · 13 posts
I use a treadmill with my standing desk ...Sometimes
Reddit ↗
What they wish existed
Want a lock function or side-mounted controls so the touch panel isn't pressed by accident · 5 posts
Thanks for the video! I really love the idea of this desk, this is much more versatile than the regular stand…
YouTube ↗
Run 2026-11-14 · 753 read on 5 platformsBy hand, the 479 it kept: about 39 minHere: 88 s, $9.99 · Full report →
Works inClaudeChatGPTClaude CodeCursorAny MCP client
Run a report.On your brand, a rival or a product area.
$9.99 a report, no subscription. Usually ready in one to two minutes; failed reports cost nothing. See a sample first.
Posts are long and scattered.The report is one page.
Time
1–2 min
Reading the posts a sample report keeps takes 6–69 min by hand, after you find them. The report takes one to two minutes.
Price
$9.99
A report, no subscription. Monitoring tools like Brand24 start at $199 a month.
Proof
Every point, linked
Each point says how many posts make it and links to them, so you can check.
reddit.com/r/…/comments/…tiktok.com/@…/video/…
Reach
110–1,290
posts and comments read per sample report, across 5 platforms. Public posts only, no logins.
Risk
Failed? Free.
If a run fails or finds fewer than 5 posts about the subject, the points go back.
Social listening report examples.Real runs, unedited.
Stanley
716 posts and comments read · 42% positive, 14% negative
Top point: holiday and gift-set colorways (pink, green, red) are seen as pretty, cute and gift-worthy
CompetitorOwala
1,022 posts and comments read · 43% positive, 14% negative
Top point: Lids, buttons, latches, and springs break or pop open, sometimes within weeks of purchase
Pain pointsstanding desk
753 posts and comments read · 44% positive, 12% negative
Top point: Premium or aesthetic standing desks are too expensive and hard to justify
Side by side: Stanley vs Owala · Yeti vs Stanley · Hydro Flask vs Stanley · Owala vs Hydro Flask · Whoop vs Oura Ring · Notion vs Obsidian · Dyson vs Shark · Hoka vs On Running · Lululemon vs Alo Yoga · Olipop vs Poppi · Hinge vs Bumble · Calm vs Headspace · CeraVe vs Cetaphil · Duolingo vs Babbel · Liquid IV vs LMNT · HexClad vs Caraway · Garmin vs Fitbit · Away vs Monos · Roomba vs Roborock · Skims vs Spanx · Celsius vs Alani Nu · Theragun vs Hypervolt. All 42 sample reports →
Five platforms.The posts and the comments under them.
Four reports.One for each question.
Brand reputation report
What people say about your brand.
For: Founders, brand and social media managers, PR and agency teams checking a client.
02Competitor complaints report
What a rival's customers complain about.
For: Product and growth teams, DTC founders, agencies pitching against an incumbent.
03Customer pain point research
Problems people have before you launch.
For: Founders validating an idea, product managers, content and SEO teams looking for real questions.
04Influencer campaign reaction report
How people react to your sponsored posts.
For: Influencer marketing managers, brands paying creators, agencies reporting on a campaign.
How it works.Three steps, no setup.
Type what you want to know
A brand, a competitor, a product area, or the links of your campaign's posts.
It reads the posts
Recent TikTok videos and their comments, Reddit posts and comments that mention it inside other threads, YouTube reviews and their comments, Instagram reels and their comments, X posts and their replies: several hundred in all.
You get the report
Sentiment shares counted from each mention, the points people make most, and quotes linked to the posts. Usually in one to two minutes.
More than one report.Compare, watch, export.
Compare up to three brands
Put up to three of your reports side by side: sentiment on each platform, what people like and complain about. Comparing costs nothing extra. See one
Watch a brand
Read again every day or week; an email with only what's new. 50 points a run that finds something, quiet runs free.
Every post, as CSV
Each report lists every post and comment it read, with platform, likes, date and sentiment, and downloads as a spreadsheet.
Pick the platforms and rivals
Only Reddit, or just TikTok and Instagram: choose before you run. Name up to two rivals and each gets its own report, ready to compare.
Share or download
A private link you can turn on and off, or the whole report as Markdown for your docs.
Failed reports cost nothing
If a run fails or finds fewer than 5 posts about the subject, the points go back automatically.
One address.Then ask in Claude or ChatGPT.
- Add a custom connector (MCP server) in your AI and paste the address
- A Buzzsift page opens: sign in and press Allow
- Ask about any brand, rival or product area
100 points a search (the assistant reads the posts itself), or a full report. Step-by-step guide
Customize → Connectors → Add custom connector
Name Buzzsift
URL https://sociallisteningai.com/mcp
Connect, sign in, press Allow
> What do people complain about with Owala bottles?Plugins → + → Add custom MCP server
Server URL https://sociallisteningai.com/mcp
Authentication OAuth
Create as a plugin, Connect, sign in, press Allow
> Run a competitor report on Hydro Flask.claude mcp add --transport http buzzsift https://sociallisteningai.com/mcp # then type /mcp, pick buzzsift and sign in > What problems do people have with standing desks?
~/.cursor/mcp.json
{ "mcpServers": { "buzzsift": { "url": "https://sociallisteningai.com/mcp" } } }
# Cursor opens the sign-in page
> How do people feel about Oura Ring on TikTok?Pay per report.No subscription.
Points
from $10
- A report from $6.67 with bigger top-ups
- Points never expire
- Watching and the connector use them too
In your AI
$1 a search
- 100 points in Claude or ChatGPT
- Your 100 free points cover the first
- Or a full report from the chat
Failed reports cost nothing · points never expire. Full pricing
Facts.In one table.
Buzzsift reads what people post on TikTok, Reddit, YouTube, Instagram and X and writes a social listening report, paid per report or in points. Updated 2026-11-14.
| What it is | AI social listening: reads public posts and comments about a brand, a competitor or a product area and writes a report |
|---|---|
| Platforms (5) | TikTok, Reddit, YouTube, Instagram, X |
| Reports (4) | Brand reputation report, Competitor complaints report, Customer pain point research, Influencer campaign reaction report |
| One report | Sample reports read 110–1,290 posts and comments in 33–112 seconds; each point counts its posts and links to them; every post is listed and downloads as CSV |
| Price | $9.99 a report, no account needed; or points from $10 (100 a dollar from $10, 120 a dollar from $50, 150 a dollar from $200); a report is 1,000 points; no subscription |
| Free | 100 points on sign-up, no card; sample reports free to read |
| Not charged | Failed reports, and reports that find fewer than 5 posts about the subject |
| Watching | Daily or weekly, an email with only what's new; 50 points a run that finds something, quiet runs free |
| In your AI | https://sociallisteningai.com/mcp (MCP, Streamable HTTP, OAuth sign-in): Claude, ChatGPT, Claude Code, Cursor; 100 points a search |
| Data | Public posts only; no platform logins, none of your accounts |
| Updated | 2026-11-14 |
Who it's for.And when to use something else.
A good fit
- Founders, marketers, product teams, agencies and consultants who need to know what people say about a brand, a competitor or a product area, now and then, without a subscription
- Checking a competitor's complaints before a launch, or a product area's problems before building
- Reading the comments under a creator campaign, up to 10 posts at a time
- Asking from inside Claude, ChatGPT, Claude Code or Cursor
Not a fit
- Alerts within minutes of a post: it runs a report or a daily or weekly digest, not a live feed
- Facebook, LinkedIn, news sites, blogs and review sites: it doesn't read them
- Every mention or years of history: it reads a sample of recent posts (TikTok the last 90 days, the others the past year)
- Even coverage across platforms: volume differs by brand, and one platform can give a handful of posts where another gives hundreds (each report shows the count per platform)
- Replying, publishing or managing accounts: it only reads public posts
Compared with monitoring tools.Prices from their own sites.
| Buzzsift | Brand24 | Sprout Social | Senti | |
|---|---|---|---|---|
| Price | $9.99 a report, no subscription | $199 to $599 a month billed yearly ($249+ monthly); Individual plan: 3 keywords, 2,000 mentions a month | $79 to $399 per seat a month; Listening is a paid add-on from the Standard plan ($199/seat), price on request | $5 a report, $19 for 5; plans from $29 a month |
| Platforms | TikTok, Reddit, YouTube, Instagram, X | Web, news, blogs, social, forums, podcasts | Major social networks | X, Instagram, Reddit, TikTok |
| What you get | Finished report, daily or weekly watch by email, Claude and ChatGPT connector | Always-on monitoring dashboard and alerts | Social media management suite with a listening add-on | One brand sentiment report |
| Best for | Reports on one brand, competitor, problem or campaign, when you need them | Continuous tracking of your own brand | Teams that publish and reply on social every day | A cheap sentiment snapshot of one brand |
Prices from each tool's own site, checked 2026-11-14.
Questions
What is AI social listening?
Reading what people say about a brand or topic on social media and summarizing it: how it feels, what they complain about, what they ask. AI does the reading and grouping that used to take an analyst days; here every point keeps a link to the posts behind it so you can check it.
Which platforms does it read?
TikTok (recent videos and their comments), Reddit (posts, comments that mention the brand anywhere, and the busiest threads in full), YouTube (this year's most viewed videos about it and their top comments), Instagram (reels about it and their comments) and X (this year's posts that name it and the replies under the busiest). Facebook and LinkedIn aren't read.
How much does it cost?
$9.99 for one report, $6.67 each with a $200 top-up. No subscription; points never expire. A report that fails costs nothing.
Is there a free report?
No free report, but the sample reports are free to read in full, and a new account gets 100 points, enough for one connector search in Claude or ChatGPT. No card needed.
Can I use it from Claude or ChatGPT?
Yes. Add https://sociallisteningai.com/mcp as a custom connector, sign in when it asks, then ask in the chat. A search for raw posts is 100 points ($1); a full report is 1,000.
How is this different from Brand24 or Sprout Social?
Those are monthly dashboards that track your brand all the time. This is a report when you need one, on any brand, a competitor, a problem or a campaign, with no subscription; and if you want to keep an eye on a brand, a daily or weekly watch emails you only what's new, paid per run.
Can it watch my brand every day?
Watch a brand daily or weekly: you get an email with only the posts and comments that are new since the last run, 50 points ($0.50) a run that finds something, nothing for quiet runs. Pause or stop it any time on your account page, or ask Claude or ChatGPT to watch it for you.
Can I get every post, not just the summary?
Yes. Each report ends with every post and comment it read about the subject, with its platform, likes, date, how it reads and a link, and you can download them as a CSV for Excel or Google Sheets.
Can I compare my brand with a competitor?
Yes: run a report on each and compare them side by side from your account, at no extra cost. The Stanley vs Owala sample shows what that looks like.
Is it accurate?
Sentiment shares are counted from a mark on each mention, not estimated. Every point lists the posts that make it, linked, so you can read them yourself. Posts that only share a name with the brand are left out. The methodology page has the details and each sample's numbers.
Know what people say
before your next decision.
$9.99 a report · 100 free points on sign-up, no card