# YouTube social listening



YouTube social listening reads the reviews, comparisons and unboxings people post about a brand, and the comments under them, where viewers agree or argue with the reviewer. Type a brand and the report finds this year's most viewed videos that name it, reads their top comments and counts the sentiment, with a link to every comment.



**This year's most viewed videos.** It searches YouTube for videos from the past year that name the brand in the title, then reads the top comments of the most viewed ones. Video titles count as mentions too.

**Reviews, then the pushback.** Under a glowing review the comments often say "mine cracked after a month" or "the cheaper one is better". That's the part a review alone won't tell you, and the part the report counts.

**Views for context.** Each quote says which video it was under and how many views that video had, so a complaint under a 2M-view comparison weighs more than one under a 2K-view vlog.

**Next to TikTok and Reddit.** The same report reads TikTok and Reddit too and splits the sentiment by platform. YouTube often runs more critical: longer reviews draw people who compare.



## Questions



**Can I analyze the comments of one YouTube video?** Yes: the campaign reaction report takes up to 10 video links and reads their comments.

**Do I need to connect a YouTube channel?** No. Only public videos and comments are read; nothing is posted.



Price: $9.99 for one report, $6.67 each with a $200 top-up. No subscription; points never expire.