# CeraVe creator partners: what people say on TikTok Read 354 posts and comments on 2026-11-15; 312 were about CeraVe creator partners. Full report with links: https://sociallisteningai.com/samples/campaign-cerave-partners/ Across all the creator posts, the strongest pull is the creator herself: viewers flood the comments with praise for her skin, natural look, beauty and personality, and many say they trust her enough to buy whatever she recommends. The lip balm is the standout product, widely described as hydrating and perfect for winter, with the applicator called out as a nice touch and several people saying they didn't even know CeraVe made a lip balm. CeraVe's broader reputation as a trusted, gentle, affordable brand carries a lot of the goodwill, and some commenters report the ad directly triggered a purchase or a switch from another brand. The main drags are ethical and trust-related: recurring animal-testing and cruelty-free complaints, a few breakout or burning stories, and some skepticism toward the paid-partnership label. The most striking pattern is how little of the conversation is actually about the product, with outfits, family, personal life and the creator's looks drawing as much or more attention than the skincare. **How it feels** (312 on-topic): 42% positive, 4% negative, 0% mixed, 54% neutral. - TikTok: 312 (42% positive, 4% negative) ## Good reactions - **Creator's natural, low-key look and flawless skin praised as refreshing, relatable and beautiful** (22 mentions) - "I love how she doesn’t have to do the most. I see basketball gf/wives who literally gets a Mua, a stylist, like literally over the top every game. It’s exhausting" TikTok https://www.tiktok.com/@itsdrayamichele/video/7701884652725865759 - "Natural beauty that doesn’t require much. 🫶🏾" TikTok https://www.tiktok.com/@itsdrayamichele/video/7701884652725865759 - **Lip balm seen as hydrating, plumping and perfect for dry lips and cold winter weather** (18 mentions) - "Yessss this is going to be gone by the end of December! It’s so hydrating!" TikTok https://www.tiktok.com/@dangitsremy/video/7706809033809743117 - "I love ceramides in my lippies" TikTok https://www.tiktok.com/@dangitsremy/video/7706809033809743117 - **CeraVe products praised as genuinely good, effective and a trusted, gentle brand that never misses** (17 mentions) - "Cerve products are really good 🔥" TikTok https://www.tiktok.com/@itsdrayamichele/video/7701884652725865759 - "Seriously I love cerave products I’m currently using moisturizer for oily skin/ combination skin and I really love it 🫠 the face wash also is amazing" TikTok https://www.tiktok.com/@itsbabykelz/video/7692142408817036557 - **Viewers say the ad made them want to buy CeraVe or plan to buy/add to cart, some citing the brand name** (10 mentions) - "[Sticker] YUP I JUST BOUGHT CERAVE JUST CUS OF THIS AD!!!" TikTok https://www.tiktok.com/@cerave/video/7706311276175183117 - "Beautiful! Can’t wait to try these!" TikTok https://www.tiktok.com/@sydneynicoleslone/video/7707295814623808798 - **Users who already bought the lip balm say it works well at night and they love it** (6 mentions) - "This is really impressive. I have been using at night and it works so well" TikTok https://www.tiktok.com/@dangitsremy/video/7706809033809743117 - "Omg I use this every night too!! Twins!!" TikTok https://www.tiktok.com/@dangitsremy/video/7706809033809743117 - **Creator praised as genuine, kind, inspiring and a trusted recommender** (5 mentions) - "I remember growing up with you you are a good person" TikTok https://www.tiktok.com/@itsdrayamichele/video/7701884652725865759 - "[Sticker] Love me some draya she’s a sweet women I have seen other women give her a hard time for no reason she’s always showed up as herself" TikTok https://www.tiktok.com/@itsdrayamichele/video/7701884652725865759 - **CeraVe seen as affordable and the applicator called out as a highlight** (3 mentions) - "actually thus is much cheaper then all other stuff on line. true that" TikTok https://www.tiktok.com/@sydneynicoleslone/video/7707295814623808798 - "This sounds so good, I’m loving the applicator!" TikTok https://www.tiktok.com/@dangitsremy/video/7706809033809743117 ## Bad reactions and doubts - **CeraVe accused of animal testing / not cruelty-free, with some refusing to buy** (6 mentions) - "cerave isnt animal test free" TikTok https://www.tiktok.com/@itsbabykelz/video/7692142408817036557 - "its not cruelty free." TikTok https://www.tiktok.com/@itsbabykelz/video/7692142408817036557 - **Breakout, burning or irritation stories from CeraVe products** (2 mentions) - "I once broke out from cerave. havent tried again. im so scared to try it again" TikTok https://www.tiktok.com/@itsbabykelz/video/7692142408817036557 - "Su crema me quemó la cara y desde que lo deje de utilizar me he estado recuperando de las quemaduras y que en vez de reducir el acne me empezó a salir,Hasta ahora fue disminuyendo gracias a qué lo deje de utilizar." TikTok https://www.tiktok.com/@cerave/video/7706311276175183117 - **Skepticism toward the paid partnership label** (2 mentions) - "“Paid partnership”😭😂" TikTok https://www.tiktok.com/@xospida/video/7698834397297954079 - "Ad watching this" TikTok https://www.tiktok.com/@xospida/video/7698834397297954079 - **Doubts about CeraVe quality or lawsuits against the brand** (1 mention) - "I heard cerave is facing 6 lawsuits" TikTok https://www.tiktok.com/@itsbabykelz/video/7692142408817036557 - **Price does not equal quality skepticism in the hook** (1 mention) - "Think about it [Photo]" TikTok https://www.tiktok.com/@itsbabykelz/video/7692142408817036557 ## Buying signals - **Commenters say they need it and plan to try or buy the lip balm soon** (13 mentions) - "Ohhh sounds so hydrating! I need!" TikTok https://www.tiktok.com/@dangitsremy/video/7706809033809743117 - "Ouuuuu this looks sooo good I need it 🥰" TikTok https://www.tiktok.com/@dangitsremy/video/7706809033809743117 - **Viewers add it to their wishlist or gifting plans, including for family, kids and stocking stuffers** (4 mentions) - "Oooh this is on my list 🥰" TikTok https://www.tiktok.com/@dangitsremy/video/7706809033809743117 - "I love this one! I’m putting one in everyone’s stocking at my house. 🎄😉" TikTok https://www.tiktok.com/@dangitsremy/video/7706809033809743117 - **Wants to try the CeraVe and Rook Coffee collab, some for long runs** (3 mentions) - "Need this for my long runs!" TikTok https://www.tiktok.com/@elirallo/video/7704454842021874974 - "ooo wait i gotta try this" TikTok https://www.tiktok.com/@elirallo/video/7704454842021874974 - **Says the ad directly triggered a CeraVe purchase or a switch from another brand** (2 mentions) - "[Sticker] YUP I JUST BOUGHT CERAVE JUST CUS OF THIS AD!!!" TikTok https://www.tiktok.com/@cerave/video/7706311276175183117 - "How long have you been using the cereve kinda wanna try it lol been using la roche" TikTok https://www.tiktok.com/@itsdrayamichele/video/7701884652725865759 - **People who already received or bought it share their excitement** (2 mentions) - "I just got it in the mail and can’t wait to use it 😍" TikTok https://www.tiktok.com/@dangitsremy/video/7706809033809743117 - "I got this and love this lippie" TikTok https://www.tiktok.com/@dangitsremy/video/7706809033809743117 - **Calls the lip balm a must-have and says they love the products but hadn't seen this one** (2 mentions) - "love their products, never seen this😍" TikTok https://www.tiktok.com/@dangitsremy/video/7706809033809743117 - "This lip balm is a must" TikTok https://www.tiktok.com/@dangitsremy/video/7706809033809743117 - **Says they will buy whatever the creator recommends because of her face** (1 mention) - "If draya say get it imma get it!!!!! Have you seen her face" TikTok https://www.tiktok.com/@itsdrayamichele/video/7701884652725865759 ## About the creator, not the product - **Comments focus on the creator's beauty, skin, body and natural look rather than the product** (56 mentions) - "Natural beauty that doesn’t require much. 🫶🏾" TikTok https://www.tiktok.com/@itsdrayamichele/video/7701884652725865759 - "[Sticker] Ur skin is so pretty without makeup" TikTok https://www.tiktok.com/@itsbabykelz/video/7692142408817036557 - **Fans praise creator's personality, realness, content style and express love for her personally** (24 mentions) - "Drayas content is so refreshing!" TikTok https://www.tiktok.com/@itsdrayamichele/video/7701884652725865759 - "I really enjoy your content!...so different from actresses Draya🫶" TikTok https://www.tiktok.com/@itsdrayamichele/video/7701884652725865759 - **Comments about creator's family, partner and personal life** (12 mentions) - "I need to take lessons on finding a man from you [Heartwarming]" TikTok https://www.tiktok.com/@itsdrayamichele/video/7701884652725865759 - "im so earlyyy. can you please be my Sister?" TikTok https://www.tiktok.com/@j4sminele/video/7707349421591153933 - **Comments about creator's walk and her baby mimicking it** (6 mentions) - "Lyght walks like draya🤣❤️🥰" TikTok https://www.tiktok.com/@itsdrayamichele/video/7701884652725865759 - "IS SHE WALKING LIKE U 🤔 WITH HER CUTE LIL SELF ❣️" TikTok https://www.tiktok.com/@itsdrayamichele/video/7701884652725865759 - **Comments about creator's outfit and styling** (3 mentions) - "Love the outfit 🙌🏽👌🏼" TikTok https://www.tiktok.com/@itsdrayamichele/video/7701884652725865759 - "The pants. Need them." TikTok https://www.tiktok.com/@itsdrayamichele/video/7701884652725865759 - **Viewers call the creator a favorite internet big sister and say she helped them** (1 mention) - "[Sticker] You are my favorite Internet big sister you helped me so much thank you and I’m the shyest girl in school and 13 years old. I know that doesn’t really make sense but I just wanted to tell you that I’m one of yo…" TikTok https://www.tiktok.com/@j4sminele/video/7707349421591153933 - **Commenters defend the creator against hate and call for Black women to lift each other up** (1 mention) - "Some of y'all really come under people's post to hate? It's so unnecessary. Black women, do better. We are meant to lift each other up, not tear down. We have enough of that outside our race." TikTok https://www.tiktok.com/@itsdrayamichele/video/7701884652725865759 ## Quotes > I didn’t even realize they had lip balm! > -- @lelerie18 on TikTok, https://www.tiktok.com/@dangitsremy/video/7706809033809743117 > Oh they’re breaking into Lippies! > -- @collectsalot on TikTok, https://www.tiktok.com/@dangitsremy/video/7706809033809743117 > If draya say get it imma get it!!!!! Have you seen her face > -- @popchampange00 on TikTok, https://www.tiktok.com/@itsdrayamichele/video/7701884652725865759 > Su crema me quemó la cara y desde que lo deje de utilizar me he estado recuperando de las quemaduras y que en vez de reducir el acne me empezó a salir,Hasta ahora fue disminuyendo gracias a qué lo deje de utilizar. > -- @luis.daniel1223 on TikTok, https://www.tiktok.com/@cerave/video/7706311276175183117 > cerave isnt animal test free > -- @hannahculle on TikTok, https://www.tiktok.com/@itsbabykelz/video/7692142408817036557 > This sounds so good, I’m loving the applicator! > -- @itsmytimetobelieve on TikTok, https://www.tiktok.com/@dangitsremy/video/7706809033809743117