# Dyson: what people say on TikTok, Reddit, YouTube, Instagram, X

Read 1086 posts and comments on 2026-11-14; 851 were about Dyson. Full report with links: https://sociallisteningai.com/samples/brand-dyson/

The Airwrap dominates the conversation: people are drawn in by the ceramic pink color, unboxings and tutorials, and many say it is worth the money once they learn the technique. The biggest recurring problem is that curls often drop out within minutes, especially on straight, thick or curly hair, and some units break, smoke or burn. The AI camera toothbrush is the most divisive launch, split between fans who call it a game changer and critics who see it as overpriced, gimmicky and a privacy risk. Dyson is widely respected as an innovator, yet price and reliability complaints keep surfacing, with Shark, cheaper dupes and Chinese brands repeatedly named as alternatives. Surprising: vertical-farming strawberries and the Big Ball canister draw strong, polarized reactions, and several people ask why Dyson is now seen as a frugal brand.

**How it feels** (851 on-topic): 32% positive, 24% negative, 14% mixed, 31% neutral.
- Instagram: 117 (53% positive, 3% negative)
- X: 201 (21% positive, 40% negative)
- TikTok: 310 (39% positive, 17% negative)
- Reddit: 59 (14% positive, 32% negative)
- YouTube: 164 (23% positive, 29% negative)

## What people like

- **Tutorials, settings and technique tips make the Airwrap easy to use and give salon-like blowouts** (22 mentions)
  - "In depth @dysonbeauty blowdry 💗✨ (you can do this technique with any airstyler) Prepped with @colorwowhair coconut cocktail leave in and extra strength dream coat @redken naked hair oil @livingproofuk flex hairspray @be…" Instagram https://www.instagram.com/reel/DS2tesXjOVx/
  - "This makes it soo much easier !" TikTok https://www.tiktok.com/@wendyomo_/video/7706485273957256469
- **The ceramic pink color and unboxing experience drive strong excitement and purchase desire** (20 mentions)
  - "Unboxing my Dyson Airwrap Coanda 2.0! ☁️ Finally saying goodbye to frizzy, busy mornings. 🪄 #DysonUnboxing #Coanda2 #dysonairwrap #foryou" Instagram https://www.instagram.com/reel/DWUzjY7SsqU/
  - "unboxing my dream dyson in ceramic pink🦩 @dyson - - #dyson #unboxing #hairstyle #dysonhair #trend" Instagram https://www.instagram.com/reel/DSskHNnCHFg/
- **Airwrap is worth the money and users love the results, often calling it a dream purchase** (17 mentions)
  - "For me it's definitely worth the money...for like 10 minutes" TikTok https://www.tiktok.com/@thuyslife_/video/7690923438780812576
  - "I can never go back to my life before having my Dyson." TikTok https://www.tiktok.com/@thuyslife_/video/7690923438780812576
- **Dyson is respected as an innovator, from bagless vacuums to vertical farming and new categories** (15 mentions)
  - "James Dyson's family is worth about £12 billion on this year's Sunday Times Rich List, and in 1983 he went on Thames TV to explain why no British company would make his vacuum cleaner. Three of them had turned it down, h…" X https://x.com/Zyron5m/status/2119867904665727017
  - "Dyson is addicted to the game…legend!" X https://x.com/TrungTPhan/status/2094809780598743125
- **AI camera toothbrush is seen as impressive, useful innovation worth buying for dental health** (13 mentions)
  - "Dyson just released a new AI-powered toothbrush with an integrated 100,000-pixel macro lens camera for $499 boy is this a nice piece of technology https://t.co/6hJo3vNoHy" X https://x.com/IterIntellectus/status/2094761595217850387
  - "Great example of how machine learning is being applied to everyday objects. We’re entering a magical new technological era. Super exciting" X https://x.com/doganuraldesign/status/2094781270387536217
- **New Big Ball canister with powered head impresses testers and answers a long-standing wish** (9 mentions)
  - "The one with the tiny little turbine head did phenomonal as well so I wouldn't have expected anything less. I am very impressed with the cyclones. I bet in real world usage there would next to nothing that gets through. …" YouTube https://www.youtube.com/watch?v=RS4wI5Kengw&lc=UgxGUfqANt41jhGQWFp4AaABAg
  - "I’m not the biggest fan of Dyson’s but this one has impressed me. I e been waiting to see if they would release another cylinder with powerhead and I had almost given up hope. This is the first Dyson the DC07 that I’m se…" YouTube https://www.youtube.com/watch?v=RS4wI5Kengw&lc=UgxP6I-MYRhvdOjScYx4AaABAg
- **Curls can last days with the right technique (mostly dry hair, cold shot, pinning)** (8 mentions)
  - "My curls last 3 days yall its user error" TikTok https://www.tiktok.com/@thuyslife_/video/7690923438780812576
  - "Guys 80% dry 20% wet and donr forger cold shock. It will last days!! Believe me mine wasnt lasting too !!!" TikTok https://www.tiktok.com/@thuyslife_/video/7690923438780812576

## Complaints and problems

- **AI camera toothbrush is seen as unnecessary, overpriced, gimmicky and privacy-creepy** (33 mentions)
  - "I'm amazed that dyson released this insane product with no real target audience at all" Reddit https://www.wired.com/story/dyson-wont-say-whats-wrong-with-the-camerajet-toothbrush/
  - "Dyson just made a $499 camera that goes in your mouth, films every crevice, and ejaculates liquid into your holes in real time. They just called it a toothbrush." X https://x.com/NOTGNIKLIPJ/status/2094903980618854519
- **Airwrap curls fall out within minutes and don't hold, even after following tutorials** (24 mentions)
  - "Lasts for 5 minutes" TikTok https://www.tiktok.com/@thuyslife_/video/7690923438780812576
  - "it last for ony 10 mins" TikTok https://www.tiktok.com/@thuyslife_/video/7690923438780812576
- **Vertical farming produce criticized as unnatural, tasteless, less nutritious and energy-hungry** (18 mentions)
  - "This kind of farming creates nutrient deficient fruit that is either tasteless or is flavoured artificially. I wouldn’t call this food but a processed crop of questionable ingredients" X https://x.com/ZwartblesIE/status/2000895797853085924
  - "Land is cheap. This sure looks cool, but is entirely unnecessary, and likely extremely expensive compared to conventional farming. Any idea of a cost per pint?" X https://x.com/SimonMahan/status/2000985123777601706
- **Products are overpriced and over-engineered, seen as solving problems that don't exist** (16 mentions)
  - "Since when did Dyson become a 'frugal' brand?. Paying more than a whole salary (of 2700 RON) for a vacuum cleaner seems like nonsense to me. Since when do such posts fall into the frugal category?" Reddit https://www.reddit.com/r/roFrugal/comments/1xlqzx8/de_când_a_devenit_dyson_un_brand_frugal/
  - "Since when is frugal and the latest model of iPhone Pro Max or Galaxy S?" Reddit https://www.reddit.com/r/roFrugal/comments/1xlqzx8/de_când_a_devenit_dyson_un_brand_frugal/19s0os6p1jrz6/
- **Products break down within a year or two, including hair dryers, vacuums and V15 heads** (10 mentions)
  - "Don’t ever buy a Dyson. Like so many others on here I have had an experience of buying a very expensive vacuum over $1000 that stopped working after less than two years. This is the second Dyson that I have purchased tha…" Reddit https://www.reddit.com/r/dyson/comments/1wh6s1w/dont_ever_buy_a_dyson/
  - "Dyson never again.. I am a big fan of Dyson; it feels premium and performs well. Yet the recent string of flawed products makes me feel embarrassed about owning one. Shark’s marketing is sharp, and their products simply …" Reddit https://www.reddit.com/r/dyson/comments/1wkqtv9/dyson_never_again/
- **Airwrap doesn't work for curly, thick or frizzy hair types** (6 mentions)
  - "Definitely not for curly hair" TikTok https://www.tiktok.com/@thuyslife_/video/7690923438780812576
  - "I couldn't get it to grip my hair 😳" TikTok https://www.tiktok.com/@jesssheehann/video/7697704592582167840
- **Airwrap gets too hot, burns hands or scalp, and hair gets caught and damaged** (5 mentions)
  - "I find when I have it so close to my head it gets too hot. Is it not the same for you at 15 seconds ?" TikTok https://www.tiktok.com/@wendyomo_/video/7706485273957256469
  - "How do you not burn your hand when taking the hair off the barrel? I do the cool shot but my barrel is hot 😂" TikTok https://www.tiktok.com/@jesssheehann/video/7697704592582167840
- **Battery and spare-part problems leave vacuums unusable, with costly replacements** (5 mentions)
  - "Warning for others: I am done!. Context: I'm a long-time Dyson customer. I've bought a fan, two vacuums, and numerous attachments over the years, going back to 2019. As of today I am completely done with this company. I …" Reddit https://www.reddit.com/r/dyson/comments/1v4obdm/warning_for_others_i_am_done/
  - "I’m done with Dyson. Alternative brand suggestions please?. I’ve owned many Dysons over the years and I keep coming back to them for some stupid reason. My V11 (SV28) has packed up now (works for 2 seconds then stops, pr…" Reddit https://www.reddit.com/r/dyson/comments/1sow13l/im_done_with_dyson_alternative_brand_suggestions/

## Questions people ask

- **Where to buy the Airwrap at a discount, and what does it cost?** (16 mentions)
  - "cuando? soy de España" TikTok https://www.tiktok.com/@carinasdsilva/video/7703540008996637985
  - "cuando en Aldi?en el folleto no la pone" TikTok https://www.tiktok.com/@carinasdsilva/video/7703540008996637985
- **How to use Airwrap settings, cold shot, airflow direction and timing** (12 mentions)
  - "Can you explain the cold shot ?" TikTok https://www.tiktok.com/@jesssheehann/video/7697704592582167840
  - "Idk understand this direction thing 🥺🥺??it help or what is about" TikTok https://www.tiktok.com/@jesssheehann/video/7697704592582167840
- **Which Airwrap model or tool is shown, and what is it called?** (10 mentions)
  - "Hi! What’s this Dyson airwrap model?" TikTok https://www.tiktok.com/@wendyomo_/video/7706485273957256469
  - "What the name of this exact one" TikTok https://www.tiktok.com/@wendyomo_/video/7706485273957256469
- **How long do Airwrap curls last and how do you make them hold?** (7 mentions)
  - "What do u use to make the curls last?" TikTok https://www.tiktok.com/@thuyslife_/video/7690923438780812576
  - "But does the curl last long ?" TikTok https://www.tiktok.com/@thuyslife_/video/7690923438780812576
- **Which clips or pins hold curls without leaving dents?** (5 mentions)
  - "how many clips do you use for one pin curl?" TikTok https://www.tiktok.com/@jesssheehann/video/7697704592582167840
  - "Which brand of pins from Amazon did you order that are strong enough to hold the curl in place?" TikTok https://www.tiktok.com/@jesssheehann/video/7697704592582167840
- **Is Dyson still worth it versus Shark, Dreame, Miele or Henry for mixed floors?** (5 mentions)
  - "What is the best cordless vacuum of 2026? is dyson worth still it?. Hello, so ive been going through a bunch of threads trying to figure out what cordless vacuum to get and honestly im just more confused now.cmy situatio…" Reddit https://www.reddit.com/r/VacuumCleaners/comments/1vi211d/what_is_the_best_cordless_vacuum_of_2026_is_dyson/
  - "do they Henry's perform better than these?" YouTube https://www.youtube.com/watch?v=RS4wI5Kengw&lc=UgyDd4OeAPagH-h4HC14AaABAg
- **How does the PencilWash compare to the Clean+Wash, and does it leave a wet floor?** (4 mentions)
  - "So how is this comparing to the clean+wash?" YouTube https://www.youtube.com/watch?v=YgOdowkQnM4&lc=Ugw2alvceMycHxgKg3h4AaABAg
  - "It's cool, but does it leave a wet floor behind it?" YouTube https://www.youtube.com/watch?v=YgOdowkQnM4&lc=UgxOdCZSBfVsspdVxiV4AaABAg

## Buying signals

- **People are saving up, manifesting or planning to buy the Airwrap** (13 mentions)
  - "From manifesting to reality 🎀💖✨🌸🖤 @dysonbeauty @dysonhairpro @dyson" Instagram https://www.instagram.com/reel/DcII_3EOKd7/
  - "Manifesting the day I can buy this with my content earnings. 🤞✨" Instagram https://www.instagram.com/p/DcII_3EOKd7/c/18041512157814800/
- **Buyers want the AI toothbrush for dental health reasons** (8 mentions)
  - "~61 known lethal diseases rooted in poor dental hygiene, and almost nobody knows this. cool product - will probably buy" X https://x.com/guitaripod/status/2094762689696289150
  - "This will save me from ever having a root canal procedure. (in which I never take any pain medications for btw)" X https://x.com/VCBrags/status/2094809614541889817
- **People are tempted by half-price Aldi or other dupes instead of the real Dyson** (4 mentions)
  - "I need good dupes bcs I’m not rich-" TikTok https://www.tiktok.com/@thuyslife_/video/7690923438780812576
  - "@Tiago_Costa_01 já sei a quem vou chatear para ir ao Aldi 😏😂" TikTok https://www.tiktok.com/@carinasdsilva/video/7703540008996637985
- **Some choose Shark or Samsung instead after comparing** (4 mentions)
  - "I got the flex fusion. I love it!" Reddit https://www.reddit.com/r/beauty/comments/1wj4fao/dyson_or_shark_with_these_attachments_from_costco/pau21u5/
  - "Just bought one this month and getting a return and refund due to it popping when turned on and turning off while in use 😭getting the shark cause went down the Dyson rabbit hole lol" TikTok https://www.tiktok.com/@thuyslife_/video/7690923438780812576
- **Buyers excited about the new Big Ball and PencilWash** (3 mentions)
  - "Take my money, I seriously want this." YouTube https://www.youtube.com/watch?v=RS4wI5Kengw&lc=UgxDBa6dToScQbbxUd94AaABAg
  - "I will send my own motorbike to get this" YouTube https://www.youtube.com/watch?v=YgOdowkQnM4&lc=UgyeLkJ9muZmSoV18wl4AaABAg
- **Ceramic pink color and PlumCopper shade drive gift purchases** (3 mentions)
  - "Q: Why is this color perfect for you, Lena? 🦋: The copper tone feels warm and festive, and it also feels luxurious. I think this shade is perfect whether you’re buying it as a gift for yourself or for someone you love. …" X https://x.com/sim_shhhhh/status/2118880636975120536
  - "Link" Instagram https://www.instagram.com/p/DRmuJGTDOP5/c/18070266704523360/
- **Buyers want both the Airwrap and other Dyson products** (2 mentions)
  - "As a woman I want both !" Instagram https://www.instagram.com/p/DWUzjY7SsqU/c/17892807438334251/
  - "Dyson Airstrait worth buying or not?. Hey everyone, I already have the **Dyson Airwrap i.d.™ Multi-Styler and Dryer**, and I absolutely love it. The only thing I can’t seem to achieve with it is that perfectly sleek, str…" Reddit https://www.reddit.com/r/Dysonairwrap/comments/1u5iuik/dyson_airstrait_worth_buying_or_not/

## Compared with other brands

- **Dyson vs Shark: Shark praised as cheaper with better-holding curls, though louder** (16 mentions)
  - "Shark, hands down. I’m the opposite side of the spectrum, thick curly hair that prefers being a poofball to staying smooth and straight. My Shark is the only thing that delivers a blowout that actually lasts. For days. I…" Reddit https://www.reddit.com/r/beauty/comments/1wj4fao/dyson_or_shark_with_these_attachments_from_costco/pagh50h/
  - "As a Dyson owner, get the shark. Dyson is nothing special and it’s hard to get curls to stay, even as someone with curly hair" Reddit https://www.reddit.com/r/beauty/comments/1wj4fao/dyson_or_shark_with_these_attachments_from_costco/pagqj6g/
- **Dyson vs cheap dupes (Aldi, Lidl, Revamp, €20-$80 versions)** (7 mentions)
  - "Thank God for the comments cause I really wanted to get one 😭😭 I guess it does same thing as my €20 one" TikTok https://www.tiktok.com/@thuyslife_/video/7690923438780812576
  - "Does it work with the revamp Dyson dupe??" TikTok https://www.tiktok.com/@jesssheehann/video/7697704592582167840
- **Dyson toothbrush compared unfavorably to Oral-B, Sonicare and RANVOO AirJet** (7 mentions)
  - "And just like that, Oral-B becomes the shark vacuum of electric toothbrushes" X https://x.com/BrysonPanas/status/2094877138985886137
  - "oral b io10 only 400+😂" YouTube https://www.youtube.com/watch?v=uUHpmeQjUs8&lc=UgyL3IJtRmXITRMdOw14AaABAg
- **Cheaper Chinese brands (Laifen, Dreame, Xiaomi, Ecovacs) seen as replacing Dyson** (5 mentions)
  - "Is the future of Dyson bleak ?. I know they moved their HQ to sg few year ago , I feel most of their products are being replaced by cheaper china brands (eg:laifen,dreame,ecovacs) . Now way more brands doing cordless vac…" Reddit https://www.reddit.com/r/asksg/comments/1xt9hcx/is_the_future_of_dyson_bleak/
  - "There will be a Chinese version (Xiaomi, Dreame etc) in less than 6 months for less than 200usd that’s will be better on some metrics." X https://x.com/davideberst/status/2094893387958669337
- **Bissell, Moprobo and other wet cleaners seen as better than the PencilWash** (4 mentions)
  - "bissell > dyson" YouTube https://www.youtube.com/watch?v=YgOdowkQnM4&lc=UgzFTlck3-kpF2BTx-B4AaABAg
  - "The Moprobo is better" YouTube https://www.youtube.com/watch?v=YgOdowkQnM4&lc=UgxtWRXvo2yThMh_WHF4AaABAg
- **Dyson positioned as premium splurge vs frugal shoppers and simple Henry Hoover** (3 mentions)
  - "Frugal is just Discount in disguise. Everyone here has iPhones." Reddit https://www.reddit.com/r/roFrugal/comments/1xlqzx8/de_când_a_devenit_dyson_un_brand_frugal/19s0ouiwhbmud/
  - "Since when is frugal and the latest model of iPhone Pro Max or Galaxy S?" Reddit https://www.reddit.com/r/roFrugal/comments/1xlqzx8/de_când_a_devenit_dyson_un_brand_frugal/19s0os6p1jrz6/
- **Blueair and Continente outperform Dyson purifiers and dryers for less** (2 mentions)
  - "Atrocious service and customer service from @DysonIndia for my HushJet Purifier Compact HJ 10. I bought a machine in April 2026 and for the last 2 days Indoor air is showing as SEVERE though all cleaning protocols have b…" X https://x.com/nandtara/status/2119669146699043319
  - "O do continente é melhor juro! Ok que é 30 euros mas funciona perfeitamente! O secador, as escovas tem uma ótima potência" TikTok https://www.tiktok.com/@carinasdsilva/video/7703540008996637985

## What people want next

- **Wants step-by-step tutorials, including the other side of the head and easier sectioning** (7 mentions)
  - "[Sticker] HOWWW ??? SHOW IT EXACTLYYY SLOWLYYY" TikTok https://www.tiktok.com/@thuyslife_/video/7690923438780812576
  - "I need a tutorial how you turned your hair like thaaaat❤️❤️❤️" TikTok https://www.tiktok.com/@thuyslife_/video/7690923438780812576
- **Wants a self-cleaning or hot-drying dock for the PencilWash and wet vac heads** (3 mentions)
  - "If this works like the submarine, it’s a fail. Nobody wants to manually clean and air dry that nasty head. Build an auto wash system like other modern wet vacs and we can talk." YouTube https://www.youtube.com/watch?v=YgOdowkQnM4&lc=UgxEZtGzQWLGKaueyet4AaABAg
  - "Needs a self cleaning base. Crazy they were cheap and didn’t include one." YouTube https://www.youtube.com/watch?v=YgOdowkQnM4&lc=Ugwb0UCd64L8-lhyDip4AaABAg
- **Wants Dyson to drop ties with retailers over animal testing** (3 mentions)
  - "🚨 Animals are being decapitated, and their severed body parts are kept alive for hours. @Dyson is selling through a retailer tied to funding this horror. Text NOW to demand Dyson reconsider ties with HKTV and stop helpi…" X https://x.com/peta/status/2119820973440413954
  - "BREAKING: @Dyson, the vacuum maker, is selling products on an online Hong Kong shopping mall whose parent company uses part of the commission/fees paid by Dyson to fund DECAPITATION AND DISMEMBERMENT TESTS ON ANIMALS 🐖�…" X https://x.com/ShalinGala/status/2119819453730840968
- **Wants a cheaper PencilWash and more practical wet-cleaner design** (3 mentions)
  - "Looks good, should be a bit cheaper. 400 maybe." YouTube https://www.youtube.com/watch?v=YgOdowkQnM4&lc=UgzukR73mnfjaSRHtvh4AaABAg
  - "So basically that could have been a roll to buy for the normal Pencil Wash - instead you decided to go the stupid way and make a new version" YouTube https://www.youtube.com/watch?v=YgOdowkQnM4&lc=Ugx4MN3uStw966iv9xV4AaABAg
- **Wants longer wand and more solid handle on the Big Ball** (2 mentions)
  - "I’ve always liked the idea of a Dyson cylinder vacuum, but I’ve never actually bought one because of the short cables and the lack of a powered, stiff brush bar for really getting into carpets. So I was really pleased wh…" YouTube https://www.youtube.com/watch?v=RS4wI5Kengw&lc=UgwYF6l_EJk11RXYSgx4AaABAg
  - "I sent mine back. I wanted to love it so much due to the funky colours but the wand was just far too short and it also clamped down on my carpets and was difficult to push. Definitely needs a longer wand and some form of…" YouTube https://www.youtube.com/watch?v=RS4wI5Kengw&lc=UgzRufR56lA-rxETPzh4AaABAg
- **Wants a white HushJet purifier and added humidify/heat/cool functions** (2 mentions)
  - "Please whatever you make make white version please" YouTube https://www.youtube.com/watch?v=mUaUDJy9f10&lc=UgwsL2k6od9dvR8u0dl4AaABAg
  - "What about humidifier and hot&cool purifier? Cause this one just cleans air and no other functions" YouTube https://www.youtube.com/watch?v=mUaUDJy9f10&lc=Ugw093IZhuTTm2wuAXh4AaABAg
- **Wants proof of hold, like curls shown 30 minutes later** (1 mention)
  - "Show it 30min later" TikTok https://www.tiktok.com/@thuyslife_/video/7690923438780812576

## Quotes

> Lasts for 5 minutes
> -- @chgitemlmao on TikTok, https://www.tiktok.com/@thuyslife_/video/7690923438780812576

> Yeah for like 30 seconds
> -- @phebs_xx496 on TikTok, https://www.tiktok.com/@thuyslife_/video/7690923438780812576

> Next up camera on your bidet so you can send legal butthole and gouch pics to your doctor. 💀😭🫡🤜🏿
> -- @MetaM00 on X, https://x.com/MetaM00/status/2094892093198237778

> The one with the tiny little turbine head did phenomonal as well so I wouldn't have expected anything less. I am very impressed with the cyclones. I bet in real world usage there would next to nothing that gets through. My only complaint is where is the Big Ball Konical!? Like come on Dyson!
> -- @Tar0245 on YouTube, https://www.youtube.com/watch?v=RS4wI5Kengw&lc=UgxGUfqANt41jhGQWFp4AaABAg

> Link
> -- @alotto_say on Instagram, https://www.instagram.com/p/DRmuJGTDOP5/c/18070266704523360/

> Wow amazing
> -- @safaemefta7 on Instagram, https://www.instagram.com/p/DS2tesXjOVx/c/18078670292570580/