# Social listening in Claude

Add https://sociallisteningai.com/mcp to Claude as a custom connector and Claude can search recent TikTok, Reddit, YouTube, Instagram and X posts and comments about any brand, read them and answer with links, or run a finished report. Works on every Claude plan, Free included, on claude.ai and Claude Desktop. 100 points ($1) a search; a new account gets 100 points.

## Set it up

1. **Add it to Claude**: On claude.ai or Claude Desktop, open Customize → Connectors (older versions: Settings → Connectors), press Add, then Add custom connector. Name it Buzzsift and paste https://sociallisteningai.com/mcp as the URL; leave the advanced settings empty. Custom connectors work on every Claude plan, Free included (Free allows one). On Team and Enterprise an owner adds it first.
2. **Sign in and allow**: Press Connect. A Buzzsift page opens: sign in with Google or your email (a new account comes with 100 points, one search) and press Allow. You go back to Claude, connected.
3. **Ask**: "What do people complain about with Owala bottles?" Claude calls find_mentions, reads the posts and answers with links; ask for "a full report" to get the finished report.

## Good to know

- **Plans**: Custom connectors work on Free (one connector), Pro, Max, Team and Enterprise. On Team and Enterprise an owner adds it for the organization first.

## Things to ask

- "What do people complain about with Owala bottles? Quote them and link the posts."
- "Watch Hydro Flask daily and email me what's new."
- "Run a pain point report on standing desks."

## Tools

- find_mentions (100 points), run_report (1,000), watch_brand (50 a run with something new), get_report, list_watches, stop_watch, balance (free).