# Social listening in ChatGPT

Add https://sociallisteningai.com/mcp in ChatGPT as a custom MCP server and ChatGPT can search recent TikTok, Reddit, YouTube, Instagram and X posts and comments about a brand, read them and answer with links, or run a finished report. Set up on chatgpt.com on the web; tested on a Plus account on November 14, 2026. 100 points ($1) a search; a new account gets 100 points.

## Set it up

1. **Open Plugins**: On chatgpt.com (web), open Plugins in the sidebar, press the + button and choose "Add custom MCP server". Tested on a Plus account on November 14, 2026; on Business and Enterprise an admin may have to allow custom servers first.
2. **Add the server**: Name it Buzzsift, paste https://sociallisteningai.com/mcp as the Server URL, set Authentication to OAuth, tick "I understand and want to continue" and press "Create as a plugin", then Connect: sign in to Buzzsift and press Allow.
3. **Use it in a chat**: In a chat, type @ and pick Buzzsift, then ask about a brand. Searches and reports spend points, so ChatGPT asks before a full report.

## Good to know

- **Plans**: Tested on Plus. On Business and Enterprise an admin may have to allow custom MCP servers before members can add one.
- **Calling it**: Type @ in a chat and pick Buzzsift, or ask about a brand and let ChatGPT choose the tool. It asks before a full report because that spends 1,000 points.

## Things to ask

- "@Buzzsift what do people say about the Stanley Quencher on TikTok?"
- "Compare what Reddit says about Notion and Obsidian."
- "Run a competitor report on Owala."

## Tools

- find_mentions (100 points), run_report (1,000), watch_brand (50 a run with something new), get_report, list_watches, stop_watch, balance (free).