# Social listening in Claude and ChatGPT

Buzzsift is a remote MCP server: add https://sociallisteningai.com/mcp as a custom connector, sign in when it asks, and ask about any brand in the chat.

## Tools

- find_mentions: recent TikTok, Reddit, YouTube, Instagram and X posts and comments that name a brand, up to 150, for the assistant to read (100 points).
- run_report: a finished brand, competitor or pain point report (1,000 points).
- get_report, balance.

## Claude

1. **Add it to Claude**: On claude.ai or Claude Desktop, open Customize → Connectors (older versions: Settings → Connectors), press Add, then Add custom connector. Name it Buzzsift and paste https://sociallisteningai.com/mcp as the URL; leave the advanced settings empty. Custom connectors work on every Claude plan, Free included (Free allows one). On Team and Enterprise an owner adds it first.
2. **Sign in and allow**: Press Connect. A Buzzsift page opens: sign in with Google or your email (a new account comes with 100 points, one search) and press Allow. You go back to Claude, connected.
3. **Ask**: "What do people complain about with Owala bottles?" Claude calls find_mentions, reads the posts and answers with links; ask for "a full report" to get the finished report.

## ChatGPT

1. **Open Plugins**: On chatgpt.com (web), open Plugins in the sidebar, press the + button and choose "Add custom MCP server". Tested on a Plus account on November 14, 2026; on Business and Enterprise an admin may have to allow custom servers first.
2. **Add the server**: Name it Buzzsift, paste https://sociallisteningai.com/mcp as the Server URL, set Authentication to OAuth, tick "I understand and want to continue" and press "Create as a plugin", then Connect: sign in to Buzzsift and press Allow.
3. **Use it in a chat**: In a chat, type @ and pick Buzzsift, then ask about a brand. Searches and reports spend points, so ChatGPT asks before a full report.

## Claude Code, Cursor and other MCP clients

- **Claude Code**: In a terminal: claude mcp add --transport http buzzsift https://sociallisteningai.com/mcp, then /mcp in Claude Code to sign in.
- **Cursor**: Settings → MCP → Add new MCP server, or in ~/.cursor/mcp.json: {"mcpServers": {"buzzsift": {"url": "https://sociallisteningai.com/mcp"}}}; Cursor opens the sign-in page.
- **Other MCP clients**: Any client that connects to a remote MCP server over Streamable HTTP with OAuth: use https://sociallisteningai.com/mcp. A client without OAuth can use a private address from your account page instead (it carries the key; no sign-in).

## Things to ask

- "What do people complain about with Owala bottles? Quote them and link the posts." (find_mentions, then the assistant reads and groups)
- "Run a competitor report on Hydro Flask." (run_report (competitor))
- "What problems do people have with standing desks? I'm deciding what to build." (run_report (pain points))
- "Compare how people talk about Stanley and Owala on TikTok." (find_mentions twice, then the assistant compares)